These stages highlight the dynamic nature of social media, reflecting shifts in technology, user preferences, and communication styles. From text-based interactions to multimedia sharing, social media has continuously adapted to meet the evolving needs of its users. Because of the intense integration of social media into our society over the years, there are, in turn, many effects on the world as a whole.
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In 2004, Mark Zuckerberg founded Facebook, and this social media site grew to replace the spot of Myspace. Following closely behind Facebook, Reddit, Twitter, Instagram, Pinterest, Snapchat, and most recently, TikTok came to be (Maryville, 2021). Social media’s birth was slow-moving, but once the ideas and values of social media sites gained traction, the Wolf Winner Casino number of sites exploded and grew very quickly just in the past decade.
Unlike traditional media such as newspapers, radio, and television, social media is a two-way communication channel. Social media refers to websites and applications dedicated to facilitating communication, community input, interaction, and content-sharing among users. These platforms are designed to enable users to create, share, and interact with content in real-time, fostering a sense of community and engagement. A social media site encompasses a variety of platforms, including social media sites, media-sharing networks, community-based networks, and review board networks.
- From fostering personal connections to driving social change, here’s an in-depth look at the primary purposes of social media.
- Social media platforms can be categorized based on their primary function.
- Social media can be used for crowdsourcing, with individuals and organizations using it to gather information and ideas from a large and diverse group of people.
- Since the early 2000s, social media has reshaped how people interact online, impacting community building, news, politics, entertainment, and advertising.
- Social media plays a significant role in shaping public opinion and culture, serving as a powerful platform for communication, information sharing, and collective action.
Personal Connection Platforms
By 2024, just over half (54%) of adults in the U.S. said they get their news from social media “sometimes” or “often.” Only 28% of U.S. adults say they “never” get the news from social media. Globally, only 22% of consumers get their news directly from news websites or apps, with younger news consumers the least likely to do so. Social media personalities, often referred to as “influencers”, are Internet celebrities who are sponsored by marketers to promote products and companies online. As an instance of technological convergence, various social media platforms adapted functionality beyond their original scope, increasingly overlapping with each other. In other cases, cyborgs spread fake news.39 Cyborgs may work as sock puppets, where one human pretends to be someone else, or operates multiple accounts, each pretending to be a person. They bounce between major apps like TikTok and smaller spaces like Discord or Reddit.
When used wisely, these platforms can improve our personal and work lives. Xing is the primary professional networking platform in German-speaking countries. It offers LinkedIn-like functionality but tailored to European business culture and practices. Despite LinkedIn’s global dominance, Xing still maintains a strong regional presence.
